Salesforce Marketing Cloud Architect

Job summary

The Salesforce Marketing Cloud Architect role is responsible for defining and governing enterprise Marketing Cloud architecture, data models, and integration patterns. Key responsibilities include designing scalable solutions across multi-business units, overseeing integrations with Salesforce platforms, and enabling advanced personalization using AMPscript and Data Cloud capabilities.

Qualifications

• Senior Salesforce marketing technology leader with expertise in enterprise architecture, best practices, customer engagement ecosystems, Salesforce platform integration, Data Cloud, and AI capabilities

Responsibilities

• Define and govern enterprise Marketing Cloud architecture, data models, and integration patterns
• Design scalable solutions for multi-business unit, multi-brand, and multi-org environments
• Establish standards for contact & subscriber management, consent & preference management, audience segmentation, data governance, security & access controls, asset organization
• Drive future-state roadmap and platform expansion initiatives
• Architect solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, CloudPages, Distributed Marketing
• Develop reusable customer journey frameworks and campaign execution models
• Enable advanced personalization using AMPscript, Dynamic Content, Personalization Strings, and Data Extensions
• Design customer engagement solutions leveraging Data Cloud, Einstein AI capabilities, advanced segmentation, real-time activation, identity resolution, customer 360 use cases
• Establish customer profile unification and data governance strategies
• Develop audience activation approaches across multiple channels
• Design and oversee integrations between Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud, external applications, data warehouses, APIs and middleware platforms
• Govern contact models, subscriber key strategies, shared data models, preference management, and data frameworks
• Ensure compliance with GDPR, CCPA, CAN-SPAM, and internal security standards
• Act as trusted advisor to business and technology stakeholders
• Lead discovery workshops and solution design sessions
• Translate business requirements into scalable technical architectures
• Mentor developers, administrators, and consultants
• Provide design reviews, technical governance, project planning, risk management, and roadmap guidance

Certifications

Relocation